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Yahoo

Yahoo! betekenis

Zoekmachine

  • Yahoo! is vooral bekend als zoekmachine.
  • Het werd opgericht in 1995 en was een erg populaire search engine en portaalsite in de jaren 90.
  • Yahoo-zoekopdrachten werden grotendeels door mensen gestuurd. In ieder geval tot juni 2000. Toen begon de nog onbekende zoekmachine, genaamd Google, met het voeden van de organische zoekresultaten van Yahoo!
  • Die deal liep door tot 2004, tot Yahoo zijn eigen zoektechnologie begon te gebruiken.
  • Sinds 2010 worden de organische zoekresultaten gevoed door de zoekmachine van Microsoft, namelijk Bing.

Geschiedenis

  • studenten David Filo en Jerry Yang stichtten de zoekmotor in 1995
  • de oorspronkelijke eerste naam was “Jerry’s guide to the world wide web”,
  • Yahoo! lijkt de afkorting te zijn van “Yet Another Hierarchical Officious Oracle”
  • als snel werden andere diensten als Yahoo-Mail, Yahoo-messenger en Yahoo-games opgericht
  • Belangrijkste aandeelhouders zijn Verizon en Alibaba.

Belangrijkste verschillen met Google

  • Beiden zijn gelinkt met social media netwerken: Google met YouTube en Google Mijn Bedrijf, Yahoo! met Tumblr en Flickr
  • Google kent een marktaandeel van 92% voor desktop in BelgiĆ«; voor Yahoo! is dat 1%
  • het beginscherm van Google is zeer basic, deze van Yahoo! bevat veel meer randinformatie

Meer SEO termen

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