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Gray hat SEO

Gray Hat SEO

Gray Hat SEO is eigenlijk moeilijk te definiëren. Het is namelijk niet iets tussen Black en White Hat SEO. SEO Consultant John Andrews ziet het eerder als: “de praktijken die slecht gedefinieerd blijven door gepubliceerd materiaal dat uit Google komt, en waarvoor redelijk wat mensen het oneens zijn over hoe de praktijken de richtlijnen van Google ondersteunen of hiermee in tegenspraak zijn”.

Een goed begrip van Gray Hat SEO is belangrijk omdat het de rangschikking van uw site kan verbeteren zonder negatieve gevolgen, of het kan u duizenden verloren verkeer kosten. De beste praktijken en voorwaarden van Google hebben de capaciteit om slimme innovatie en out-of-the-box denken te verbieden. Dit verbod is niet automatisch in het belang van zoekmarketeers of zelfs de zoekers zelf. Wat meer is, Gray Hat SEO verandert periodiek; wat wordt beschouwd als Gray Hat kan een jaar worden geclassificeerd als Black of White Hat in het volgende jaar, waardoor het cruciaal is voor searchmarketeers om op de hoogte te blijven van de nieuwste categorisaties.

Meer SEO termen

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Andere interessante onderwerpen

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